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In 2006, the Fallbrook Village Association recognized the need for an alliance of art entities in the Fallbrook area. This alliance brings together art organizations in the Fallbrook to network and collaborate making the total Fallbrook art scene clear to the community and to the art world. The first meeting was held on October 25th at the Fallbrook School of the Arts (then called the Art Studios). The group was first named the Fallbrook Arts Advisory Council. The group is now called the Fallbrook Arts Alliance and exists under the umbrella of the newly formed Fallbrook Arts, Inc. The bi-monthly meetings are attended by organizations and individuals representing many forms of art.
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